“No Lifeguard” is a song created as a public safety announcement, encouraging the public to swim only in lifeguarded areas. Ed Accura of film documentary series Blacks Can’t swim enlisted the collaborative efforts with Ogogoro Records to create a catchy music track now playing on various radio stations.It has been featured on various BBC radio shows, catching the attention of various press outlets also.
This initiative is part of a campaign that aims to generate one million engagements across all platforms within the next six months, ending in February 2026, to promote a safer 2026. The goal is to inspire as many people as possible to adopt this essential safety practice and swim exclusively in waters staffed with lifeguards. NEW VIDEO DROPPIN SOON!
View this post on Instagram


